We automate catalog creation for re-commerce.
Upload product photos — get back a complete, structured catalog record. Brand, model, market price, size, condition. Ready to publish, in under 30 seconds per product.
Product photos
What We Do & How It Works
Produfoto is a catalog automation platform built for secondhand and re-commerce businesses. Re-commerce operators receive bulk inventory — hundreds to thousands of items per batch. Every item needs to be identified, researched, priced, sized, and graded before it can be listed. That process is manual, repetitive, and slow. We eliminate it.
Upload 5 photos per product (SKU label, size label, brand label, condition label, product photo) and our 6-stage AI pipeline returns a complete 16-field catalog record: brand, model, category, colors, materials, market price, EU size, condition grade, and target audience — in one structured, webshop-ready file.
Built for the realities of secondhand. Faded labels, handwritten barcodes, worn-off brand markings — our multi-model pipeline handles the messy inputs that generic AI tools fail on. Multiple specialized vision models work in concert — each optimized for a different signal type. Disagreements trigger an automated arbitration pass before any field is written. Brand-specific normalization covers 70+ EU brands with size conversion rules and price references built in.
Proven at Scale
Not a demo. Produfoto has been running in production for over 12 months, processing real inventory for a secondhand retailer with 40+ brand partners.
100,000+
products processed in production
~30s
per product through the full pipeline
16
structured fields per catalog record
3
AI models — cross-verified per item
What You Get Per Product
Every item that goes through the pipeline comes out as a complete, structured record — ready for webshop import, marketplace listing, or ERP integration.
Brand & model
Normalized against 70+ EU brand patterns
Market price
Visual search + live market intelligence with fallback
Size (any format)
Multi-AI verification, high accuracy — humans in the loop where needed
Automated conversion
UK/US → EU or any desired size system, brand-aware
Condition grade
3-tier grading from label + visual analysis
Colors & materials
Fixed palette for consistent filtering
Category & product type
Shoes, clothing, bags, accessories
Target audience
Men, women, kids — auto-assigned
ESPR-ready fields
Material composition + traceability data
Ready for EU ESPR Compliance
The EU Ecodesign for Sustainable Products Regulation (ESPR) mandates Digital Product Passports for textile and footwear products from 2027. These require structured material composition, condition grading, and product traceability — the exact fields Produfoto already extracts.
Re-commerce businesses that start building structured catalog data now will meet the ESPR requirement as a byproduct of their operations — not as a last-minute compliance sprint.
About Produfoto
Produfoto was built to solve a problem we encountered first-hand in the secondhand fashion industry: bulk inventory arrives faster than humans can catalog it. We spent 12 months building and refining a pipeline in live production — processing shoes, clothing, bags, and accessories for a retailer with 40+ brand partners.
The result is a purpose-built catalog automation system that handles the complexity of real re-commerce inputs: worn labels, brand-specific sizing, multi-source price validation, and structured output in a format webshops and marketplaces can import directly.
We are EU-based, GDPR-compliant, and built for the circular economy.